Red Orange Technologies Search Engine Optimization (SEO) services focus on getting your business found online and getting you to the top of search results.
Search engine optimization is all about visibility. Think about it.
How often do you go to Page 2 of Google results? Page 1 gets over 90% of clicks.
Getting you ranked on page #1 is the goal – that’s where your customers are searching.
With Red Orange’s SEO Services, you get an award-winning marketing company – with industry training and experience, so your SEO campaign is in the hands of a full-service marketing team. What does that mean for your business? We aren’t just ranking you for keywords – we’re also performing inbound marketing and targeting select customer bases that will bring you actual revenue, in addition to making sure your content and website are ready to convert the traffic that we are going to bring in. Take a look below to see the details of our proven search engine optimization process.
Before our SEO team starts to work, we perform a deep audit and analysis of your website and your online presence. The first step in a properly planned business SEO strategy, our audit looks at organic rankings, Google Maps top 3 placement, and your backlink strategy. On-site, we perform a full technical and on-page SEO analysis, including site architecture, content, internal linking, metadata, and more. For tracking, Google Analytics and Search Console are configured, to ensure to-the-minute live reporting.
Ranking your business locally, and getting ahead of your competitors, is a large part of our SEO efforts. Review management, as well optimizing your name, address, and phone number across all listing sites and indexes gets you more prominent placement in the top-3 Google Maps panel.
Frequently Asked Questions
Yes! According to Backlinko (backlinko.com), in 2021, over 60% of organic clicks went to the first 5 results in Google for a given search term. Search engine optimization remains one of the most effective marketing strategies for successful and growing businesses.If your customers can find you where they are looking most often,then they’ll start to call you first. It’s that simple.
There are entire books on the subject, but to keep it brief: SEO works by improving your website and online presence to influence the search engine crawlers and ranking algorithms, so that your website ranks higher in search results.
Sometimes – both. But in terms of SEO vs. PPC, buying pay-per-click ads will get you visibility immediately, and require you to pay for each customer as you try to convert them. When the campaign ends, so does your prominent placement in search results. With SEO, once a good rank is earned, it is long-term, and can be maintained more easily. Great SEO lets you dominate the top ranks in search results, earning you organic visitors with high intent – one of the highest quality visitors to have. Oftentimes SEO and PPC campaigns are deployed in tandem, or staggered to achieve maximum impact.
Any business with a website can benefit from SEO. Since search engine optimization is about increasing your visibility online, if your website represents your business and you want to find more customers – then it doesn’t matter what type of business you are. If you want to be found, you can benefit from search engine optimization.
For many of our target keywords? Yes. For all of them? No. Your SEO company isn’t being honest with you if they make that promise. The amount of customers your rank increases drive is far more important than the amount of keywords you rank position #1 for. Our keyword mapping strategy employs not just one, but upwards of hundreds of keywords and cluster terms – meaning that you rank not just well, but also have broad keyword coverage. Visibility across multiple search terms is what brings in new business, not #1 rank for one term. We’ll get you those top ranks often throughout your campaign – but we’re focused on helping you grow your business first.
Good organic SEO can’t be done overnight, it takes time. Many of our clients start to see their rankings rise within 3 to 4 months. In fact, 86% of our small business clients reach the 1st page of Google after 6-9 months of SEO work. We provide total transparency into all of the work we perform through our custom reporting dashboard. You can track how every dollar of your campaign gets used, as well as monitor keyword movement and overall performance.