Red Orange Technologies Search Engine Optimization (SEO) services focus on getting your business found online and getting you to the top of search results.
Search engine optimization is all about visibility. Think about it.
How often do you go to Page 2 of Google results? Page 1 gets over 90% of clicks.
Getting you ranked on page #1 is the goal – that’s where your customers are searching.
We track conversions, calls, all sources of referrals, and with that data we constantly evolve our strategy to bring more of your target audience to your business. Our SEO services are transparent, and we don’t just present pretty metrics for vanity’s sake. The strategies we employ are data-driven, and our search engine optimization team is focused on bringing you measurable results and more revenue.Contact us today to get started on getting your business ranked on page #1!
What do you get with Red Orange exclusive SEO Service?
Advanced Seo Strategy
With Red Orange’s SEO Services, you get an award-winning marketing company – with industry training and experience, so your SEO campaign is in the hands of a full-service marketing team. What does that mean for your business? We aren’t just ranking you for keywords – we’re also performing inbound marketing and targeting select customer bases that will bring you actual revenue, in addition to making sure your content and website are ready to convert the traffic that we are going to bring in. Take a look below to see the details of our proven search engine optimization process.
Initial Website Audit
Before our SEO team starts to work, we perform a deep audit and analysis of your website and your online presence. The first step in a properly planned business SEO strategy, our audit looks at organic rankings, Google Maps top 3 placement, and your backlink strategy. On-site, we perform a full technical and on-page SEO analysis, including site architecture, content, internal linking, metadata, and more. For tracking, Google Analytics and Search Console are configured, to ensure to-the-minute live reporting.
Keyword Research & Competitor Analysis
Our SEO services begin with competitive gap analysis research, and a manual analysis of your main competition’s SEO (as well as top performers in your industry). This highlights what SEO opportunities you’re missing, and informs our multi-layered keyword strategy. We look at your services, and the top keywords that can bring you traffic, and build out a keyword map with an array of key terms for your content and pages. This allows us to capitalize on every opportunity, meaning the best return on your investment for SEO.
Link Building
To get your website the authority it needs to climb the Google ranks more quickly, our strategy includes an aggressive, white-hat linkbuiding campaign. These valuable links back to your site from high-authority domains increase your trust in the eyes of the search engines, and allow them to rank you higher in search results.
Content Creation & Marketing
Great SEO involves the writing of content that creates a rich, informative user experience, and also tells search engines exactly what each of your pages are about. We write stellar content that drives conversions, so your site can be served first to the customers who are looking for your services. From blog posts to service pages to white papers and infographics, our SEO copywriters will make it easy for your customers to find your business.
Local Listing Optimization
Ranking your business locally, and getting ahead of your competitors, is a large part of our SEO efforts. Review management, as well optimizing your name, address, and phone number across all listing sites and indexes gets you more prominent placement in the top-3 Google Maps panel.
Conversion Optimization & Tracking
There’s no point to investing in SEO for your business if you don’t know what the return is. With granular tracking, from the referral level down to the path each visitor takes on your site, you’ll know exactly what your SEO is doing for your business. And with this data, our agile marketing team can continuously improve upon your campaign, so every effort has the maximum impact.
Reporting & Communication
Never be out of the loop again. We don’t hide behind vanity metrics, our SEO team gives you complete transparency. You will receive monthly SEO performance reports, access to your dedicated dashboard with work history, rank tracking, and an always-on, live Analytics report that shows you up to the minute stats for your website. We’re always an email or phone call away.
Frequently Asked Questions
Yes! According to Backlinko (backlinko.com), in 2021, over 60% of organic clicks went to the first 5 results in Google for a given search term. Search engine optimization remains one of the most effective marketing strategies for successful and growing businesses.If your customers can find you where they are looking most often,then they’ll start to call you first. It’s that simple.
There are entire books on the subject, but to keep it brief: SEO works by improving your website and online presence to influence the search engine crawlers and ranking algorithms, so that your website ranks higher in search results.
Sometimes – both. But in terms of SEO vs. PPC, buying pay-per-click ads will get you visibility immediately, and require you to pay for each customer as you try to convert them. When the campaign ends, so does your prominent placement in search results. With SEO, once a good rank is earned, it is long-term, and can be maintained more easily. Great SEO lets you dominate the top ranks in search results, earning you organic visitors with high intent – one of the highest quality visitors to have. Oftentimes SEO and PPC campaigns are deployed in tandem, or staggered to achieve maximum impact.
Any business with a website can benefit from SEO. Since search engine optimization is about increasing your visibility online, if your website represents your business and you want to find more customers – then it doesn’t matter what type of business you are. If you want to be found, you can benefit from search engine optimization.
For many of our target keywords? Yes. For all of them? No. Your SEO company isn’t being honest with you if they make that promise. The amount of customers your rank increases drive is far more important than the amount of keywords you rank position #1 for. Our keyword mapping strategy employs not just one, but upwards of hundreds of keywords and cluster terms – meaning that you rank not just well, but also have broad keyword coverage. Visibility across multiple search terms is what brings in new business, not #1 rank for one term. We’ll get you those top ranks often throughout your campaign – but we’re focused on helping you grow your business first.
Good organic SEO can’t be done overnight, it takes time. Many of our clients start to see their rankings rise within 3 to 4 months. In fact, 86% of our small business clients reach the 1st page of Google after 6-9 months of SEO work. We provide total transparency into all of the work we perform through our custom reporting dashboard. You can track how every dollar of your campaign gets used, as well as monitor keyword movement and overall performance.
