Pay-Per-Click Advertising Management Services
Pay-Per-Click (PPC) puts your brand at the top of search results for queries relevant to your brand and audience.
This can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth.
If we bid on your industry specific keywords, your ad will show up in the top positions in search results. As a result, people will find your company without even initially searching for it.
Our process: We start by analyzing your business and researching your industry. From this we find the perfect keywords and organize them in strong campaigns and ad groups. The main benefit of a well-researched PPC campaign is simple: you get charged less by Google, and you get better results. CRO informs adjustments after each ad run, and we continue to maximize the efficacy of your marketing spend.
Retargeting Campaigns
Only 2% of users convert the first time they visit your website. By initializing retargeting techniques we can keep your brand in the minds of potential clients by delivering ads as they browse the web. By retargeting, we can reach 98% of people who have previously visited your site but left without taking an action. Red Orange Technologies digital will place a piece of code (pixel) on your website.
When a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, they are served with ads for your business, ensuring that your ads are served to only to people who have previously visited your site.
With analytics, we will adjust and learn from every aspect of your campaign to make smarter marketing decisions and grow revenue faster. Rich insights will help us better understand what works for your business.
Prospecting Campaigns
Red Orange Technologies uses prospecting techniques to help attract new audiences who are likely to convert and become customers. Through behavioral targeting, (i.e. targeting based on browsing and shopping actions), our prospecting software creates digital profiles similar to those of your existing customers. Using these profiles we are able to pinpoint audiences most likely to convert. Gathered from online publishers, social media networks, or advertiser sites, robust data sets are analyzed to identify potential customers who are likely to engage with your brand. Our prospecting solution takes this data and uses algorithms to serve ads to probable customers.
By targeting digital profiles similar to those of your existing customers, prospecting automates new customer acquisition. Also called look-alike audiences, similar audiences, or audience modeling, prospecting is the first step in a full-funnel marketing strategy.
By targeting digital profiles similar to those of your existing customers, prospecting automates new customer acquisition. Also called look-alike audiences, similar audiences, or audience modeling, prospecting is the first step in a full-funnel marketing strategy.
What do you get with our Digital Advertising services?
Digital Advertising Strategy
A website lives and functions by its presence on the internet, and how easy it is to find. Marketing, recognition, brand awareness – a comprehensive digital advertising strategy takes these into account to promote your website and your brand through search engine optimisation and strategic ad campaigns.
Our process goes in depth with your website, into every area that your viewers and future customers will see, and focuses on directing the best possible traffic from across the internet to find your website attractive and your business a meaningful addition to their online life.
Our process goes in depth with your website, into every area that your viewers and future customers will see, and focuses on directing the best possible traffic from across the internet to find your website attractive and your business a meaningful addition to their online life.
Initial keyword research
We start with researching the keywords that your business niche requires. These keywords will help generate more traffic through SEO and can be added into content on the website and into ads. Keywords are essential to communicating your website’s purpose to the fast-moving internet traffic.
Analysis of competition
You’re not the only fish in this pond. We’ll scope out the biggest, fastest rising and most competitive websites near you to determine what makes them successful. We’ll return with our report of what they’ve done and what you can do and help you implement this strategy for your own benefit.
Complete AdWords setup
The most accessed search engine in the world is Google, so utilizing Google’s built in ad service of Google Ads and AdWords is essential. We will set the account up for you in order to run ad campaigns of your website to give it the promotion and visibility it requires to grow using the data gathered and knowledge gained in the first two steps.
Display Ads
Display ads are the ads you see on websites in the margins, on the sides and on the top, which offer a one-glance overview of what you offer and are all about. These are the quickest, easiest ways for people to find out about you. Design appealing images and attractive text to draw people in and run display ads through a number of setups.
Search Ads
These are ads that appear when people search for a service using generic terms or phrases. They are always at the top of the page, so if your ad is up there, you’re effectively ranking #1 on the search page results. They are designed to function both as a comprehensive link to your website with a detailed headline and description, getting the most of you out in the least amount of space.
Remarketing Campaigns
Once new traffic arrives, you need to keep them coming back to the website. This is what “remarketing” is for, it tunes and alters ads specifically to appeal to second-time or repeat viewers in order to engage them to come back. This will help grow your website community and sustain a stable number of visitors in a short time.
Prospecting Campaigns
Prospecting covers a wide area with broad language and reach in order to find a base of viewers and customers from a much more massive potential market space. It’s not targeted, but invites the people who might want to find you to find you on their own. Data on customer intent and expectations leads us to sift a wide skim to find flakes of gold.
Conversion Tracking
Through all of the above we go through intense conversion tracking to measure the success of every ad and every campaign. We find where traffic is coming from, where it isn’t, and renew our strategies with you to deliver only the best results consistently. There are no failed campaigns, because they will always teach which way not to go, and which ways lead to higher output.
Regular Reporting
You are never left in the dark or wondering where your marketing money is going. A detailed point-to-point reporting system will keep you informed of everything being done for your business and how it works. With all this data on hand, future decision making and planning will be easy.
Frequently Asked Questions
Pay-per-click works exactly the way it sounds. When an ad is made it is hosted and then the advertiser will only pay each time a user clicks on it. These campaigns can run for a set amount of clicks, a set amount of budget or a set amount of time depending on the advertiser’s needs. These work by being part of larger ad network with many other ads in play, so it will always be part of a fresh set of advertisements to new eyes, and only the popular or active ads will stay visible.
Any business with a website that wants leads quickly. PPC ads are best for short-term campaigns to take advantage of unique deals not always available, or brand new opportunities to promote fast early growth that can then lead to long-term sustainability. PPC ad campaigns are a great shot in the arm to boost a website’s strength through a rough patch or to get it into gear in a quick sprint of immediate turnaround traffic.
It depends on the industry you’re in, but is adjusted by the budget you set. A highly competitive niche will pay more per click per ad with the same budget as a smaller, less dedicated niche might have. This is because more competition means more ads, but the space those ads are on is the same. Higher rates means more visibility to the ad, more potential click-through, and better conversion. The best thing about PPC, though, is that even a small budget can benefit from them.
It’s great. Starting with the short term, it generates quick leads with each click. They’re only clicking through because they’re interested in what the ad offers, but they may just end up finding way more. If you offer a special on one product but link to a page with more than just that product through the link, it might entice them to look at more. This turns the short term boost into longer term customer loyalty as you grow a consistent base of product-driven clicks which generate more profit than they spend.
