Pay-Per-Click Advertising Management Services
This can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth.
If we bid on your industry specific keywords, your ad will show up in the top positions in search results. As a result, people will find your company without even initially searching for it.
Our process: We start by analyzing your business and researching your industry. From this we find the perfect keywords and organize them in strong campaigns and ad groups. The main benefit of a well-researched PPC campaign is simple: you get charged less by Google, and you get better results. CRO informs adjustments after each ad run, and we continue to maximize the efficacy of your marketing spend.
Only 2% of users convert the first time they visit your website. By initializing retargeting techniques we can keep your brand in the minds of potential clients by delivering ads as they browse the web. By retargeting, we can reach 98% of people who have previously visited your site but left without taking an action. Red Orange Technologies digital will place a piece of code (pixel) on your website.
When a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, they are served with ads for your business, ensuring that your ads are served to only to people who have previously visited your site.
With analytics, we will adjust and learn from every aspect of your campaign to make smarter marketing decisions and grow revenue faster. Rich insights will help us better understand what works for your business.
By targeting digital profiles similar to those of your existing customers, prospecting automates new customer acquisition. Also called look-alike audiences, similar audiences, or audience modeling, prospecting is the first step in a full-funnel marketing strategy.
Our process goes in depth with your website, into every area that your viewers and future customers will see, and focuses on directing the best possible traffic from across the internet to find your website attractive and your business a meaningful addition to their online life.
Frequently Asked Questions
Pay-per-click works exactly the way it sounds. When an ad is made it is hosted and then the advertiser will only pay each time a user clicks on it. These campaigns can run for a set amount of clicks, a set amount of budget or a set amount of time depending on the advertiser’s needs. These work by being part of larger ad network with many other ads in play, so it will always be part of a fresh set of advertisements to new eyes, and only the popular or active ads will stay visible.
Any business with a website that wants leads quickly. PPC ads are best for short-term campaigns to take advantage of unique deals not always available, or brand new opportunities to promote fast early growth that can then lead to long-term sustainability. PPC ad campaigns are a great shot in the arm to boost a website’s strength through a rough patch or to get it into gear in a quick sprint of immediate turnaround traffic.
It depends on the industry you’re in, but is adjusted by the budget you set. A highly competitive niche will pay more per click per ad with the same budget as a smaller, less dedicated niche might have. This is because more competition means more ads, but the space those ads are on is the same. Higher rates means more visibility to the ad, more potential click-through, and better conversion. The best thing about PPC, though, is that even a small budget can benefit from them.
It’s great. Starting with the short term, it generates quick leads with each click. They’re only clicking through because they’re interested in what the ad offers, but they may just end up finding way more. If you offer a special on one product but link to a page with more than just that product through the link, it might entice them to look at more. This turns the short term boost into longer term customer loyalty as you grow a consistent base of product-driven clicks which generate more profit than they spend.