Customers are finding new ways of obtaining information online.
The tools used to start internet searches are constantly changing and search engines like Google consider location as one of the most crucial factors that comes up in website rankings and search results. As search engine algorithms continue to match up with customer preferences who are looking for local-based and mobile-friendly results, we will continue to experience a high-ranking preference towards local businesses in Google search results.
All companies in every sector and every size rely on local search engine optimization (SEO). Everyone from entrepreneurs to established corporations can gain positive results by learning to apply the best local SEO practices that help businesses rank higher in Google search results that attracts new customers and increases traffic to their websites.